Chief Executive Officer – ASEAN Super League

November 29, 2016

Location: Singapore

Closing date: 21st December 2016


The ASEAN Super League (ASL) is a soon to be launched regional football event that is designed to raise the standard of football across the ASEAN region, cough providing a dynamic, high quality regional league; raising profile and interest in ASEAN football and ultimately providing higher quality players to the national teams of each of the ASEAN countries.

Key Responsibilities:

– Reporting to ASEAN Super League Board of Directors, the Chief Executive Officer is responsible for developing the ASL from planning stage to launch and then ensuring its commercial, legal and financial viability.  

– Initially the focus is on building and developing the team to manage the detailed planning and day-to-day operation of the ASEAN Super League including the leagues logistics, football operations, rules & regulations and compliance requirements.   

– Crucial to success is the management of key stakeholder relationships critical to the ASL’s success. 

  • – Take overall responsibility for the day to day operations of the ASL including HR, Finance, Legal, marketing and Operations
  • – Developing and implementing the strategic business principles and practices to successfully fulfil the ASL’s objectives
  • – Effectively optimize resources and meet financial and commercial targets
  • – Build the ASL Brand through the development and implementation of marketing and communication strategies
  • – Oversee effective practical operations and logistics for the inaugural and subsequent seasons
  • – Establish and implement the organisational structure for the ASL, ensuring effective recruitment and development plans
  • – Provide strong leadership and direction to ASL staff
  • – Understand changing trends and market forces which may impact or improve ASL’s ultimate performance
  • – Lead a culture of continuous improvement
  • – Deliver the necessary compliance, reporting and governance required by the ASL Board and stakeholders

Skills & Experience Required


  • Proven experience in senior leadership roles across Sports Leagues or Tournament activity
  • Advanced operational capability; preferably from a ‘new set-up’ League or where significant change or re-launch has had to be managed.
  • Experience operating in a senior leadership role in an international environment and complex, multi stakeholder organisations is essential
  • Excellent project manager, with a track record of scaling a business and capable of delivering to tight deadlines
  • A good communicator with ability to think through problems, achieve effective solutions, innovate and constantly seek better ways of doing things
  • Commercially and financially astute – having run a substantial business or organisation and able to drive a culture of good governance and financial discipline
  • An inspirational leader who will make an active and positive contribution to the senior leadership team at the ASL and help, support and guide the ASL to sustainability and success.
  • A strong manager who leads from the front and has a track record of developing high performing teams
  • While a football background is preferred, candidates with extensive knowledge of the requirements of other sporting competitions/tournaments will be considered.
  • A strong understanding of the contemporary football landscape and a passion for the game is required
  • Strong attention to detail, high standards of integrity, ability to represent ASL interests
  • Strong commercial and marketing acumen with an ability to drive efficiency and quality
  • Experience as a media spokesperson and comfortable presenting to senior leaders

Other information

The personal style and approach of the individual is very important, as the job holder will have dealings with a significantly diverse group of interested parties. This means the individual must have an adaptable style with strong consistent interpersonal skills and a proven ability to work collaboratively.

Key personal characteristics will include:

•    A dynamic, versatile and persuasive leader 
•    A hands-on style, with considerable personal credibility and authority
•    Maturity in terms of presentational style and behaviour
•    A leader by example, resilient, patient and diplomatic, with gravitas and presence
•    Good strategic thinker – an influencer and shaper
•    High energy, drive and determination

Please click here to apply