Chicago Fire Name Dunkin’ Donuts as Official Coffee

Major League Soccer (MLS) franchise the Chicago Fire have named Dunkin’ Donuts as their Official Coffee.

Dunkin’ Donuts will have a presence at the Fire’s family-friendly interactive area, known as the FireFest, and will provide coffee sampling for five home games throughout the 2013 season.

Fire Senior Director of Corporate Partnerships Jessica Worley said: “The Fire are excited to join together with Dunkin’ Donuts.

“Dunkin’ Donuts is a brand that values itself on customer loyalty and our supporters and MLS supporters as a whole are extremely loyal.”

“We are pleased to partner with Chicago Fire and add to the fun at their games,” said Kelly Vaughn, Field Marketing Manager for Dunkin’ Brands.

Another way the company will add to the experience is through the Dunkin’ Donuts race which has been customised for soccer and will feature at half time.

Vaughn added: “Whether it’s sampling coffee with our sampling van and crew or winning the Dunkin’ Donuts race during halftime, we’ll keep fans running!”