Chicago Cubs Announce Jim Beam Deal

January 13, 2017

Major League Baseball club The Chicago Clubs have agreed into an agreement with Bourbon whiskey brand Jim Beam.

The agreement is expected to last at least a decade, and is reportedly worth at least $1m annually.

Jim Beam parent company Beam Suntory is currently in the process of relocating its headquarters to Chicago, and will become the official spirit partner of the Chicago Cubs and their ballpark.

The exclusive agreement will cover multiple Beam Suntory brands, with Jim Beam gaining substantial branding opportunities and naming rights.