Chicago Bulls And SPORTFIVE Partner To Secure International Brand Partnerships
October 13, 2020
The Chicago Bulls and SPORTFIVE today announced a new exclusive partnership in which the global sports business agency will lead the effort to secure brand partnerships from outside the U.S. for the team.
The NBA recently allowed each team to secure up to two brand partnerships from regions outside the U.S. As a team with significant global reach, a strong international fanbase and one of the largest social followings of any sports team in the world, the Bulls are positioned very well for international partnerships. As part of the relationship, SPORTFIVE will leverage its worldwide sales network and vast sponsorship expertise to help the Bulls secure partners from international regions.
“With more than 100 million Bulls fans around the world, we understand the importance of establishing distinct connections with all of our fans, even if they never have the chance to attend a game in person,” said Mark Levitt, Senior Director of Business Development, Chicago Bulls. “We are uniquely positioned to welcome two international brands into our Bulls portfolio of partners and look forward to the opportunities these first-of-their-kind, strategic brand partnerships will bring.”
Carl Woodman, Country Manager UK for SPORTFIVE, adds: “The Chicago Bulls are a fantastic partnership opportunity for international and multinational brands. As one of the key pillars of our global business is connecting premier sports properties with great brands, we are thrilled to partner with the Bulls to drive international brand partnerships for the team. They have the potential to deliver significant value to the right brand that is looking to engage with, and through, a powerhouse NBA franchise.”
SPORTFIVE has an experienced sales leadership team and a vast global network, which enables the agency to provide first-class, commercial sales services to sports rightsholders around the world.
