Chicago Blackhawks Extend Deal with AthletiCo
December 23, 2011
Midwest-based AthletiCo Physical and Occupational Therapy continue to sponsor Chicago based teams with a renewed partnership with NHL’s Chicago Blackhawks to become the Official Provider of Physical Therapy and Occupational Therapy to the team.
As a partner of the Blackhawks since 2002, AthletiCo will continue to provide the team with an athletic trainer and a physical therapist to work with the team’s full-time medical staff along with strength and conditioning services at the United Center. Additionally, AthletiCo will provide stretching at the team’s annual Training Camp Festival and athletic training coverage at the Chicago Blackhawks Youth Hockey Camps and Holiday Hockey Tournament.
Dave Knickerbocker, Senior Executive Director, Marketing and Business Development for the Blackhawks, said: “We are proud to have an industry leader such as AthletiCo as the Official Physical Therapy and Occupational Therapy Provider for the Chicago Blackhawks. They have been tremendous partners for years and are a great help to the Chicago Blackhawks both on and off the ice.”
New elements of the Blackhawks’ partnership include sponsorship of the team’s practice jersey, increased in-game exposure with a new video board “Big Hits” feature, and sponsorship of the team’s Online Fantasy Hockey. In addition, AthletiCo, in conjunction with the Chicago Blackhawks, the Amateur Hockey Association of Illinois (AHAI), and the Midwest Center for Concussion Care, recently launched the A Step aHead initiativeto combat concussions in young hockey players.
AthletiCo president, Mark Kaufman, founded AthletiCo in 1991 by providing athletic training coverage and rehabilitation services to sports teams and organization throughout Chicagoland, bridging the gap between on-field medical coverage and rehabilitation services. Today, AthletiCo provides rehabilitation and fitness services to over 160 professional sports organizations, performing art companies, high schools, colleges and universities, rugby clubs, golf events, endurance events, tournaments, special events, and industrial and commercial organizations.
This follows Chicago Bears partnership with AthletiCo.