Chevrolet to Sponsor First Canadian Race of NASCAR Camping World Truck Series

Canadian Tire Motorsport Park announced today that Chevrolet will be the title sponsor of the first Canadian race for the NASCAR Camping World Truck Series, health taking place on Labour Day Weekend, August 30 – September 1.

The name of the race will be the Chevrolet Silverado 250.

“We are thrilled to have our official vehicle supplier Chevrolet, as the title sponsor of the first Canadian NASCAR Camping World Truck Series race on the storied 3.957 km road course on September 1st,” said Myles Brandt, President and General Manager of Canadian Tire Motorsport Park. “Having such an iconic brand such as Chevrolet come on board for this historic event shows their commitment to the track, the NASCAR Camping World Truck Series and local community in which many of their vehicles are built.”

“Chevrolet has a long and celebrated history in racing, and we are proud to introduce the Chevrolet Silverado 250 as the first Canadian race in the NASCAR Camping World Truck Series, right here in our own backyard,” said Marc Comeau, Vice President of Sales, Service and Marketing for Chevrolet in Canada. “With the launch of the 2014 Silverado, new from hood to hitch, this event is a natural fit to showcase its innovative features, capability, performance and unmatched V8 power and efficiency.”