Chelsea looks Asia for stadium sponsor
November 10, 2010
Ben Wells, the club’s head of marketing, says conditions in the global economy mean takers are likely to come from the east.
“We are in Asia, absolutely,” Wells said in an interview. “There are a lot of brands in these markets who eventually are going to outstrip their domestic demand and look to launch internationally. What better platform than the global footprint the Premier League provides?”
The Blues’ principal sponsor is South Korean consumer goods maker Samsung Electronics Co and the club sponsors the Asian Football Confederation, an organization responsible for soccer in 46 countries.
“The Asian market is colossal,” Wells said. “If you look at the AFC, they represent two-thirds of the world’s population.”
Current market conditions aren’t easy because sponsorship is being passed through greater internal rigor in terms of return on investment, according to Wells.
“The right partner will come along at the right time,” he said.
The Blues’ commercial revenue of 52 million pounds in 2009 is less than six of its European rivals’, according to accountant Deloitte LLP.