Chelsea Football Club name Star Beer as official Nigerian beer partner
By Community | September 29, 2017
Premier League club Chelsea has today announced Star Beer as the team’s official Nigerian beer partner.
The agreement will see Nigeria’s leading beer brand added to the west London outfit’s expanding family of partners. As part of the agreement, Star will sell Chelsea-branded bottles throughout Nigeria.
Chris Townsend, Chelsea FC commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical about football.
“We believe this alliance will further help us grow our fanbase throughout Nigeria, while allowing Star to become even more appealing to consumers through their links with the Premier League champions.”
Franco María Maggi, Marketing Director, Nigerian Breweries Plc, added: “The partnership with Chelsea provides us with a remarkable platform to broaden the brand’s profile and its values, while giving us another opening to create distinctive and shining experiences for football fans and Star lager consumers.
Chelsea boast a large fanbase in Nigeria, with more than two million Facebook followers in the African network plus a dedicated network of supporters who regularly visit the club’s official website.