Chelsea Football Club extend relationship with official beer partner Singha
By Community | September 19, 2017
Chelsea Football Club and official beer partner Singha have today extended their relationship for a further two years.
The commitment brings a continuation of the Premier League club’s longest-running partnership, which began in 2010 and has seen Singha served exclusively at Stamford Bridge since, with over 330,000 pints poured at the stadium each season.
Chris Townsend, Chelsea FC commercial director, said: “We are delighted to continue our long-term partnership with Singha. It is always popular at Stamford Bridge but it is fair to say our partnership stretches far beyond south-west London, as we have built such a close bond with the great country of Thailand.
“Through matches, community programmes and the work undertaken with Singha and our other partners, we have seen first-hand what a passionate fanbase we have in Thailand and we look forward to this continued partnership keeping Chelsea as close as ever to the Thai people.”
Voravud Bhirombhakdi, Singha vice managing director, added: “We began our official partnership with Chelsea Football Club seven years ago and it has been a wonderful experience for Singha to be involved with the club during this highly successful period in their history.
“With the continuation of our long-running relationship, we look forward to furthering the good work we have done together in promoting the development of football in Thailand, raising the international profile of Chelsea and engaging with their ever-growing fan base.”
Chelsea’s first team visited Singha in Thailand for matches in 2011, 2013 and 2015 while the Academy also toured Bangkok in 2012.