Chelsea Name Fanatics As Official Online Retailer
September 3, 2018
English FA Cup holders Chelsea has named Fanatics as their official online retailer.
As part of the long-term deal, Fanatics will operate the football club’s digital megastore, with fans able to purchase apparel and merchandise including full shirt-printing options for both the men’s and women’s teams.
Chelsea’s Commercial Director, Chris Townsend, said: “We are excited to be working with Fanatics as we look to enhance our online shopping experience to suit the needs of our ever-growing global fanbase.
“Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”
Fanatics International President, Steve Davis, added: “We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world.
“We are excited to kick-start this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.”
Chelsea are joint leaders of the Premier League after winning their first four matches of the new season.