Chelsea FC announces two-year partnership with Doyen Global
By Taruka Srivastav | January 26, 2018
Chelsea FC has appointed Doyen Global as its exclusive player endorsement agency for the next two years.
The partnership aims to maximise revenue from image rights of Chelsea’s men’s and women’s players. The agency already works with the likes of David Beckham, Usain Bolt and Neymar Jr.
Chris Townsend, Chelsea’s commercial director, said: “We are delighted to partner with Doyen Global, a leader in the commercial representation of players, and an agency that has built its success on the key foundations of integrity, hard work and talent, principles that naturally align with those of Chelsea FC.
“The club has some of the world’s leading players – in both our men’s and women’s teams – and we look forward to working closely with Doyen Global to achieve great things.”
Matthew Kay, Doyen Global’s managing director, added: “Chelsea FC are one of the world’s biggest football clubs and we are truly excited to strike this partnership and help them to achieve the level of success off the pitch that they have achieved on it.”