Chelsea Appoint Sportfive to Market 19 First Team Players

April 20, 2011

Sportfive, prostate an international sports marketing agency, clinic  has been appointed by English Premier League soccer club Chelsea to market the team’s players across Europe.

Sportfive will have the task of helping to link the 19 members of the squad of whom the club obtain the image rights, with brands as part of their ambassadorial programs. The Chelsea squad consists of players from three continents and 11 different countries, including three current national team captains.

Chelsea CEO Ron Gourlay stated: “We want to work with market leaders like Sportfive and they certainly have the knowledge and experience needed. We expect to work very closely together to build on the club and our players’ global image and business reputation.”

Sportfive International CEO Vincent Tong Cuong added: “Sportfive is extremely positive about this opportunity to work with one of the world’s most successful and prestigious football clubs. We are pleased to further emphasise our presence at the top of the football market and extend our existing partnership with Chelsea to what we hope will develop into a long-standing relationship.”

Sportfive, which is owned by media giant Lagardère Unlimited, collaborates with more than 30 national football associations and 250 football clubs across the globe. The agency has previously worked with Chelsea on a number of occasions, including the co-ordination of the club’s pre-season European tour in 2010.