Chelsea announce Ericsson as new ‘Connected Venue’ partner
July 18, 2017
Premier League champions Chelsea have announced Ericsson as their new ‘Connected Venue’ partner ahead of the 2017-18 season.
The partnership will see Wi-Fi coverage offered to fans at Stamford Bridge for the first time in the west London club’s history.
Ericsson’s cutting edge Smart Cell tool is set to allow the Chelsea faithful to access Wi-Fi and share their experiences with those outside of the stadium.
Stretched mobile networks are set to become a thing of the past, ensuring supporters are able to enjoy a seamless digital experience.
— Chelsea FC (@ChelseaFC) July 17, 2017
Chris Townsend, Chelsea FC commercial director, said: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”
Arun Bansal, Senior Vice President, Europe & Latin America, Ericsson, added: “Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game.
“Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.’
Ericsson has previously worked on Wi-Fi operations at the 2014 World Cup and the 2016 European Championships.