Betdaq Extend Charlton Shirt Sponsorship Deal
By Shantanu Srivastav | July 18, 2018
Online betting exchange Betdaq has extended its shirt sponsorship deal with EFL League One side Charlton Athletic with the betting brand remaining the team’s principal partner.
The renewal takes the collaboration into a third season, with Betdaq’s branding continuing to appear on the front of all Addicks’ shirts and around the club’s Valley Stadium.
Shane McLaughlin, Managing Director at Betdaq, said: “Betdaq has built an excellent relationship with Charlton Athletic and we are proud to be continuing our journey with the club and its supporters. We are looking forward to the season ahead.”
Charlton’s Commercial Manager, Ravi Patel, added: “We’re delighted to partner once again with Betdaq. They have some exciting plans to further engage with the Charlton fanbase and we’re looking forward to working with them again this year.”
The agreement comes just days after the GVC Group-owned company agreed a similar deal with fellow League One side Sunderland, who entertain the London club on the opening day of the new season on August 4th.