Charlotte Hornets get arena rebrand

Hornets Sports & Entertainment and Charter Communications have announced that “Spectrum Center” will be replacing Time Warner Cable Arena as the name of the Charlotte Hornets’ home arena with Charter’s merger with Time Warner Cable having taken effect earlier this year. 

Spectrum is the brand name of Charter’s all-digital TV, viagra buy internet and voice offerings.

“We are pleased to have Charter’s Spectrum brand become a part of our arena as Charter prepares to make its entrance into the Charlotte area,” said Hornets Sports & Entertainment President & COO Fred Whitfield.  “We look forward to partnering with Charter for many years to come as we continue to provide the best in sports and entertainment for Charlotte and the Carolinas at Spectrum Center.”

Time Warner Cable entered into an agreement in 2008 for naming rights of the uptown Charlotte arena, which is operated by Hornets Sports & Entertainment.  Over the coming months leading up to the 2016-17 NBA season, Spectrum branding will replace that of Time Warner Cable throughout the building, including exterior and interior signage, the playing court and the new state-of-the-art scoreboard that is currently being installed.  Additional information, including the venue’s new website and social media handles, will be announced at a later date.

“We are excited to continue this partnership with Hornets Sports & Entertainment and to have the Spectrum Center name introduced prior to the start of the season,” said Charter Chief Marketing Officer Jon Hargis.  “Our integration with Time Warner Cable continues and we look forward to further introducing Spectrum to customers in the coming months.”