Charlotte Bobcats Set for Colour Rebrand Following Hornets Name Change

With NBA franchise Charlotte Bobcats set to change their name to the Hornets next season, thumb owner Michael Jordan has revealed they will adopt a new colour scheme and rebrand.

The colors, which were used by the original Charlotte Hornets during their tenure in the city from 1988-2002, will be accented by secondary colors black, cool gray and light blue.

“It was important to us to acknowledge the heritage of the Charlotte Hornets when bringing the name back to the market,” said Bobcats Sports & Entertainment Chairman Michael Jordan. “The purple and teal color scheme was instantly recognizable as being associated with the original Hornets and we felt it was only appropriate to utilize the colors once again with this historic brand.”

As part of the survey process prior to the decision to change the name, Harris Interactive surveyed the Charlotte community, as well as current season ticket holders and team sponsors. In each of the three groups, an overwhelming majority of those surveyed were in favor of using the purple and teal of the original Hornets as the colors of the rebranded team.

Starting tomorrow, the organization will introduce a new phase of its Buzz City campaign, centered on “Painting the City” with the return of the purple and teal colors to Charlotte. The three-week campaign will include digital, print and billboard advertising.

The revealing of the colors is the first step in the process of transforming the Bobcats into their new identity as the Hornets. Additional phases include the unveiling of the logo, uniforms, court, mascot and dance team.

Throughout the current season, the team will host Buzz City Nights, which will include exclusive Buzz City fan giveaways and in-arena activations that celebrate the history of Hornets basketball in the Carolinas.