Horse Racing

Championship Horse Racing unveils a multi-million pound ‘The Series’ for Britain

By Shantanu Srivastav | February 12, 2018

Championship Horse Racing has unveiled a multi-million pound team horse racing series called – ‘The Series’ in Britain.

The Series will see 12 branded teams like Red Bull in F1 and Team Sky in cycling competing over eight consecutive Thursdays at a different Group 1 racecourse around the country, in an early summer evening televised slot.

Through this, Championship Horse Racing aims to give the branded 12 teams to capitalise on the interest  and to tap into the British Racing.The Jockey Club is the current supporter of The Series and has helped Championship Horse Racing to develop its concept.

The concept for ‘The Series’ is:

  • For 12 branded teams to compete over the eight week competition
  • Each team will have a squad of 30 horses under the direction of leading racehorse trainer
  • Each team will have four dedicated jockeys, who will only ride for that team during the series events
  • Each raceday will feature six handicap Flat races, with each branded team nominating one runner for each race to create 12-runner fields
  • All 48 races across the eight fixtures of The Series would have prize money in excess of £100,000 per race, with racehorse owners, trainers, yards and jockeys all benefiting
  • A points system, similar to F1, will be used to determine the winners of the team and jockeys championships

Jeremy Wray, chief executive of Championship Horse Racing, said: “This is a fantastic chance for racing to lead the way in changing how people watch sport, both live and in terms of bite-size, interactive content. The viewers will become fans and engage with brands like never before, on a global scale. Furthermore, everyone in racing benefits, be they stable staff, owners or jockeys.”

Simon Bazalgette, group chief executive of The Jockey Club, said: “The Jockey Club is all about the long-term health of British Racing, so The Series is something that makes complete sense for us to support. Jeremy and his team are bringing a really far-thinking approach to the offer they’re taking to market for brands to get involved. I hope that will result in a fantastic new competition launching next year that can excite existing and new fans alike and welcome some great new partners for our sport.”

Richard FitzGerald, chief executive of Racecourse Media Group, said: “The Series promises to be a compelling spectacle for viewers and has the potential to take racing to a whole new audience.”

 

Horse Racing