Champions League Tops Viewing In Italy

February 21, 2019

The UEFA Champions League match between Atlético Madrid and Juventus last night was a big winner for public television in Italy.

RAI 1 pulled 6.878 million viewers for the game as Wednesday’s top programme, two and a half times more than the show in second place. The Madrid team’s victory earned a 25.5% market share.

In The Netherlands, where football often generates big audience numbers even when there is no local side on the pitch, the game was only number 10 for the day.

Veronica pulled 860,000 viewers and a market share of 16.6%

In Spain, France, Germany and the UK, the match was not on free-TV.