CFR Cluj Appoint KPMG to Attract New Investors

Romanian football club CFR Cluj have appointed KPMG to assist the club in finding new investors.

Current owner Árpád Pászkány has invested over €100m ($132m) since purchasing the team in 2001 and is now on the hunt for a financial partner to further bolster the team.

Pászkány has now asked KPMG’s Sports Advisory Services to help find the investment and he said: “Thanks to the participation in European level competitions and earnings achieved on player development and transfers, we run a profitable business.

“We got close to the European elite, and now we want to take a stable place amongst them. For that step, however, we need one more push.”

Andrea Sartori, the head of KPMG’s Sports Advisory Services, added: “The acquisition of a successful football club in an emerging market with a significantly lower barrier to entry, offers the opportunity to benefit from the exposure and earnings associated with the participation to European competitions – particularly the Champions League – at a much lower cost.”

Initial interest has already come in from China and the Middle East according to the KPMG statement.