Celebrity Cruises Becomes Official Cruise Line of New York Rangers

Celebrity Cruises has inked a marketing deal to become the Official Cruise Line of the New York Rangers.

The affiliation will give Blueshirt fans access to exclusive offers from Celebrity Cruises, including the first-ever Rangers Legends Cruise. In addition, Celebrity Cruises will have a prominent presence at the completely transformed Madison Square Garden during Rangers games.

As part of the new marketing partnership, Celebrity will be featured on in-Arena dasherboards at The Garden that also will be visible to Rangers fans viewing at home on MSG Network. In addition, Celebrity Cruises will have integration on the Rangers’ team websites; on GardenVision, the new state-of-the-art center-hung multimedia display; as well as on-ice branding and digital signage during the Rangers Legends Cruise shooting contests.

“Celebrity Cruises is widely known for excellence and modern luxury, which makes us an ideal fit with the New York Rangers and Madison Square Garden,” said Michael Bayley, president & CEO of Celebrity. “The team is a premium franchise with an enormous fan-base; and Madison Square Garden attracts loyal, passionate and affluent fans and families,” he continued.  “Rangers’ games at Madison Square Garden take place in one of our most important markets and represent an unrivaled opportunity to uniquely connect with fans and attendees.”

“We are always looking to work with our partners to provide unique experiences for our fans,” said Ryan O’Hara, president, content distribution and sales, The Madison Square Garden Company. “The Rangers have one of the most passionate and loyal fan bases in sports, and we are excited to partner with Celebrity Cruises, the world’s top-rated premium cruise line, to offer our Blueshirt faithful the unique and thrilling opportunity to go on a cruise with several Rangers legends.”