CCTV Signs New Olympics Broadcast Deal Until Rio 2016

By Community | July 29, 2012

China Central Television (CCTV) have acquired the broadcast rights to each Olympic Games in the next four-year cycle leading to the 2016 Rio de Janeiro Summer Games, according to the IOC.

The deal is worth $160 million and represents a 60 percent increase on the current four-year contract tied to the London Olympics.

China’s latest deal, covering all broadcast platforms, includes its home 2014 Summer Youth Olympics being hosted by Nanjing.

It also covers the 2014 Winter Games in Sochi, Russia, and the 2016 Winter Youth Olympic Games in Lillehammer, Norway.

IOC President Jacques Rogge said: “The IOC is very pleased to continue its long-term partnership with CCTV. CCTV has been a great ambassador for the Olympic values in China, and we look forward to continuing our work with them to broadcast the Olympic Games to the widest possible Chinese audience. We are also very much looking forward to working with CCTV on the second Youth Olympic Games, which will be held in Nanjing, China in 2014.”

IOC Executive Board member Richard Carrión, who led the negotiations, said: “CCTV has an unparalleled reach within China, and has promoted the Olympic Games, sport and the Olympic values to a Chinese audience for many years. We are delighted that we will be able to count on their support into the future.”

“CCTV is a strong supporter of the Olympic Movement and believes in the Olympic values. We are delighted that we will continue to broadcast the Olympic Games and the Youth Olympic Games in the coming years” said Hu Zhanfan, CCTV President.