CCTV Signs New FIBA Broadcast Deal
August 1, 2013
FIBA have signed a new agreement with China Central Television (CCTV) for the broadcast of its flagship competitions in the period 2013-2016.
CCTV is a long-time partner of FIBA and will show a wide range of games from tournaments on CCTV5. The very strong popularity of basketball in China and the national team in particular have resulted in record audiences in the past years.
As a result of this, ed a record number of Asian broadcasters will transmit the games from the FIBA Asia Championship. This tournament takes place from 1 to 11 August in Manila, clinic the capital of the Philippines where basketball is the number one sport.
These broadcasters include: Al-Jazeera (23 territories); Astro (Malaysia); CTH (Thailand); Fox Sports (Chinese Taipei); Fuji TV (Japan); i-Cable (Hong Kong); Neo Sports (India and 6 other territories); SBS/ESPN (South Korea); Solar & TV5 (Philippines); Starhub (Singapore); TDM (Macau); and TV9 (Mongolia).
The top three teams from the FIBA Asia Championship will qualify for the 2014 FIBA Basketball World Cup, which will take place in Spain from 30 August to 14 September 2014.