CBS Outdoors becomes London 2012 sponsor
July 2, 2010
UK outdoor advertising company CBS Outdoor has become the 33rd domestic sponsor of the 2012 London Olympic and Paralympic Games, stuff it has been announced.
The company, rx which has become a Tier Three provider for the games, will provide the event with outdoor media space to support its major marketing campaigns between now and the games.
The advertising space will include the London Underground, national rail, bus and tram networks and major retail areas in London.
London 2012 chief executive, Paul Deighton, said: “With just over two years to go, we are reaching out to people all over the country and building our fan base for 2012 including the recruitment of thousands of volunteers and educating people about tickets going on sale in 2011.
“The quality and reach of the CBS Outdoor network will help us to communicate to the whole country about what London 2012 is doing and how people can get involved. This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years.”