CBS and Turner extend March Madness coverage

April 13, 2016

CBS and Turner have extended their deal for the NCAA March Madness for another eight years – with eight years left on their current deal.

The extension goes all the way through 2032. 

CBS Sports chairman Sean McManus said: “One reason we’re confident the tournament will remain the premier event it is, is the financial underpinning that CBS and Turner are providing to the NCAA,” 

Turner president David Levy said: “We believe it will be financially profitable at the end,” Levy said.

“We’ve exceeded all our expectations on almost every line, whether it’s ratings or financial impact,”

The new deal retains the existing format for TV, with early-round games aired across CBS and three Turner networks.

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