Caterpillar Renew Sponsorship of RCR Nascar Team
April 21, 2011
The Richard Childress Racing (RCR) Nascar Sprint Cup Series team has secured the renewed sponsorship of engine and machinery manufacturer Caterpillar by signing a multi-year contract extension.
Caterpillar will remain the primary sponsor of RCR’s Number 31 Chevrolet car driven by Jeff Burton, drugs who has also signed a multi-year extension with the team.
Under the terms of the agreement, clinic extensive Caterpillar branding will continue to appear on Burton’s car and overalls for the foreseeable future.
Although no valuation of the contract has been released, full-season primary sponsorship on a Sprint Cup car is typically worth US$20m.
Team owner Richard Childress: “Cat Racing has proven to be successful both on the track, with Jeff and his team’s achievements, and off the track, with the creative programmes provided to its customers. We look forward to building on the success of the partnership between Caterpillar, Jeff Burton and RCR for years to come.”
Bill Finerty, vice president of Americas Distribution Services Division for Caterpillar, added: “We are very pleased to continue our relationship with Richard Childress Racing and Jeff Burton. Cat dealers, customers and employees all take pride in watching the No. 31 Caterpillar Chevrolet compete at a high level in the Nascar Sprint Cup Series.”
Caterpillar has been involved in Nascar since 1993, but only aligned with RCR in 2009, after leaving the Bill Davis Racing team in 2008.
Meanwhile, in another Nascar deal, the computer and video game developer Eutechnyx has announced a one-race link up with JR Motorsports, and will sponsor the team’s Number 7 car, driven by Josh Wise, at the upcoming Nationwide Series event, the Nashville 300, on 23rd April.