Caterham F1 Sign New Hospitality & Marketing Partner Visa

By Community | March 15, 2012

Caterham F1 Team has announced a multi-year agreement with Visa as the team’s Hospitality and Experiential Marketing Partner.

The partnership will see the two brands collaborate on a series of innovative hospitality and marketing programmes that takes Visa cardholders into the heart of Formula One’s fastest developing team.

Tony Fernandes, Team Principal, Caterham F1 Team, said: “This is another major milestone for our team as it aligns us with one of the world’s most famous, trusted brands and gives us an opportunity to create some exciting new projects for our fans and Visa’s customers. The growth of our commercial partnership portfolio reflects our development as a team on track and it is a sign of our increasing strength that we have been able to attract a brand as prestigious as Visa.”

Stuart Tomlinson, Country Manager, Malaysia, Visa added: “Visa is pleased to sign on as a key partner of Caterham F1 Team. With Tan Sri Tony’s business savvy and flair, we believe the team will be a dynamic force to be reckoned with in the near future, and we are excited to be part of this. With this partnership, Visa looks forward to bringing our decades of experience in creating customer hospitality, loyalty and experiential programs for cardholders.”

by Ismail Uddin