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Liverpool FC agrees five-year extension with AXA

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DAZN threatens legal action against DFL

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FIFA inks four-year deal with Aramco

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Man City inks deal with digital collectible platform Quidd

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SentientSports hires Prof. Nick Jennings to senior leadership team

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MLB signs WM as official sustainability partner

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ATPI Group acquires motorsport travel agency FAST

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IOC unveils the Olympic AI Agenda

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The British & Irish Lions collaborate with production company Whisper

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FIBA 3X3 joins forces with Karl Lagerfield to engage new audience

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Magnifi launches GenAI graphics platform Design-Systems-As-A-Service

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Octagon54 to focus on expanding basketball talent in Africa

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FIFA Partners YouTube For World Cup Livestreaming

YouTube has officially partnered with FIFA to become a Preferred Platform for the FIFA World…

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