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Pirelli enters tennis with Australian Open deal
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Adidas inks multi-year partnership with Mercedes-AMG Petronas F1 team
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Euroleague Basketball renews partnership with IMG
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Southampton Football Club inks partnership with Dominoes
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Avenue makes significant investments in Mercury 13 to boost women’s football
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LFP Media partners with Sport 24 to bring Ligue 1 McDonald’s highlights
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NEOM and Rajasthan Royals celebrate successful second edition of cricket program
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Baller League raises $25m in Serie A funding
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AFC renews broadcast deal with Sport 24 until 2028
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Mumbai Indians sign Lauritz Knudsen as principal partner
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Williams Racing signs Santander as official retail banking partner for 2025
Glasgow 2026 Impact Evaluation Highlights £223 million Economic Activity
Glasgow 2026 generated £223 million in economic activity across Scotland (Gross Output), using the city’s…