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British Cycling Unveils New Ventures Arm To Accelerate Commercial Expansion
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Mercedes-Benz Becomes Exclusive Automobile Partner of the WTA
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Bundesliga Signs Playmobil As Official Licensee
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Mercedes-AMG PETRONAS F1 Team Strikes Landmark Global Partnership with PepsiCo From 2026
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IMG and Royal Dutch FA Seal Long-Term Media Rights Partnership for Women’s…
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West Ham United and OddBalls sign a new underwear licensing agreement
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India To Host the Commonwealth Games in 2030
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SPECTATR.AI Wins ‘Sports Technology of the Year’ at The Sports Business Awards…
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Women’s Premier League Onboards Commercial Partners Like Bisleri, ChatGPT, CEAT among others
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Saudi Fund for Development and FIFA join forces to provide financial support…
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FIBA signs innovative global apparel partnership with FOURTEEN for 3×3 Basketball
FIFA and Lenovo unveil multiple AI-powered innovations ahead of FIFA World Cup 2026
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that…