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Ajax upgrades Lavazza to official sponsor until 2027
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AC Milan adds Hally & Son to its fashion partnership list
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WTT signs 188BET as international betting partner
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Manchester City unveils a virtual experience for fans on Roblox
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Real Madrid switches to BMW from Audi
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Sportradar launches Athlete Wellbeing program to help athletes combat betting addiction
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Liverpool FC extends Standard Chartered deal for $59.2m annually
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Sky bolsters offerings as part of deal extension with ECB
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World Gymnastics Championships signs Kukri Sports as official workforce uniform supplier
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Benfica take step into Web3 with launch of new NFT series
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Volleyball World announce partnership with Let’s Keep The Ball Flying to support…
Ekstraklasa Strengthens Commercial and Technology Strategy with Amazon.pl and Hawk-Eye Partnerships
Poland's top-flight football league, Ekstraklasa, has announced two significant long-term partnerships with Amazon.pl and Hawk-Eye…