Castrol Ends 30-year Sponsorship of NHRA’s John Force Racing
August 21, 2013
Castrol has ended its long-time sponsorship of National Hot Rod Association’s (NHRA) John Force Racing following the 2014 season.
The announcement will end a relationship that stretches back almost 30 years.
“John Force has been the ultimate ambassador for the Castrol brand and we are grateful for his passion and dedication,” said Rich Pond, head of US marketing for Castrol, “but after twenty-nine successful years, we have decided to pursue new ways to engage with our consumers and customers, while still celebrating the superiority of Castrol motor oils.”
During his days with Castrol, Force and his organization captured a record 17 NHRA Funny Car championships with 15 won by John himself including 10 in-a-row.
“Castrol has been with me for so long now, they really are part of the JFR family,” said John Force. “They’ve been there as my daughters have grown up with the Castrol name on all those cars for all those years. It’s gonna be tough to part ways, but I want to thank them for being a great partner.
“All of us are going to stay focused on the rest of the 2013 season and on winning a final championship for Castrol in 2014. It’s far from over. We’ve had a great past but I believe we also have a great future. I’m just going to keep doing my job and we’ll see who’s ready to be part of our success going forward.”
Through the end of their current agreement in 2014, both John and Brittany Force will continue to represent the Castrol brand.