Castrol Continue Deals with MLS, US National Team & Mexican National Team

February 20, 2012

Castrol USA and Soccer United Marketing (SUM), here the marketing arm of Major League Soccer (MLS), cheap have announced a new multi-year partnership.

The agreement renews Castrol GTX High Mileage’s status as the official motor oil of MLS, the U.S. Men’s National Soccer Team and the Mexican National Soccer Team games played in the United States. Castrol has been a sponsor since 2010 and this partnership will continue through 2014.

“Globally, Castrol has been a supporter of soccer and we are excited to remain a member of the SUM family,” said Carolyn Eckert, Director of Promotions, Sponsorship and Creative Services. “This partnership enhances our connection with our target consumers while continuing to increase fan engagement with the sport.”

Castrol is renewing this partnership on the heels of a successful inaugural year with MLS by providing an opportunity for fans to connect with the sport through the introduction of the Castrol MLS Index and Castrol MLS Predictor. With a proprietary technology, these tools ranked player performance and predicted which team would be triumphant at the MLS Cup championship game. In addition to these cutting-edge tools for MLS, Castrol will boost fan experiences through player appearances, on-site activation at select games and in-stadium exposure.

David Wright, Senior Vice President of Global Sponsorship, Soccer United Marketing, said: “Castrol continues to be an extraordinary strategic partner for Major League Soccer, U.S. Soccer and the Mexican National Team. Castrol has introduced innovative fan engagement strategies and tools that have become very popular with soccer fans around the world. We are extremely proud of the partnership to date and equally excited about the future.”

Castrol is an official sponsor of the FIFA Confederations Cup 2013 and 2014 FIFA World Cup. Castrol will support both the U.S. and Mexican Men’s National teams as they commence their 2014 FIFA World Cup Qualifying campaigns. As interest in soccer, specifically in the United States, continues to grow in anticipation of the 2014 FIFA World Cup, this sponsorship of the U.S. and Mexican National Teams creates a dynamic and unique activation opportunity for the Castrol brand.

by Ismail Uddin