Castrol Appoints JMI as Marketing Support
July 28, 2011
Castrol has appointed JMI (Just Marketing International) to support the lubricants brand’s international motorsport partnerships and activities.
Castrol currently operates in the World Rally Championship (WRC), clinic Endurance Racing series and World Superbikes.
JMI will use its motorsport marketing and activation experience to help Castrol maximise its involvement in a range of categories, including: the WRC; World Superbikes; Moto GP and Endurance Racing; Castrol Motorsport Experience Events around the world.
JMI is delivering services to Castrol through several of its capabilities, from consultation on sponsorship rights and assets, to guidance from the agency’s Event Marketing discipline on the brand’s hospitality programmes.
JMI’s digital specialism is tasked with creating and managing a motorsport sponsorship intranet portal, supplying information to Castrol markets, employees and stakeholders.
Donald Smith, Global Sponsorship manager at Castrol, said: “Castrol chose to work with JMI because of their vast knowledge and expertise in the motorsport marketing arena.
“This unrivalled experience will enable Castrol to elevate its established portfolio of global motorsport assets and leverage new opportunities in line with our strategic brand and business objectives.”
Jon Flack, president and chief operating officer at JMI, added: “This announcement represents an important addition to JMI’s client portfolio. Castrol is a highly-respected, premium brand with strong roots in international motorsport, a perfect match for JMI’s global motorsport marketing expertise.
We share Castrol’s passion for motorsport and, through our experience, relationships and knowledge, are proud to be supporting Castrol’s exciting and diverse motorsport sponsorship universe.”