Case Security Restructures MK Dons Partnership, No Longer Shirt Sponsor
May 2, 2014
English League One club MK Dons have extended their partnership with Case Security who will continue as official club Platinum partners.
The three-year deal will see the New City security firm continue to sponsor the stadiummk tunnel, unhealthy dugouts, 3-D mats and ball boys – along with several key business development benefits.
However, after a successful two-year term as the official title partner, the Case Security logo will no longer appear on the front of the Dons’ first-team kits with a new title partner to be announced shortly.
Case Security, who moved to Milton Keynes from St Albans eight years ago, became involved with MK Dons initially as a Club sponsor, moving to Platinum Partner four years ago.
The security firm have sponsored the first team shirts for the last two seasons and Dave Newbury, Managing Director of Case Security, believes this has had real impact.
He told mkdons.com: “The partnership has increased the profile of the company and exposed our brand to a wide audience not just within Milton Keynes but to the football community in general. We are a national company, but we consider our home market to be most important as this is where our roots are now.”
“We have been proud to be a part of the early history of the MK Dons, particularly in the shirt sponsorship, and look forward to continuing to support the club in the coming years.”
James Parkinson, Head of Partnerships at MK Dons, said: “We are delighted to continue our association with Case Security. Since our strategic partnership began, both companies have seen significant growth.
“We value the support of Case, especially with their contribution as official title partner, and look forward to our future together.”
