Carlsberg Sponsor New Beach Soccer League

February 17, 2011

The Swiss Beach Soccer Association (SBS) have announced a partnership extension with Danish brewing company Carlsberg to become sponsors of the newly-formed Suzuki Beach Soccer League.

The deal will last for three-years and will see Carlsberg become the new league’s official beer. After its launch in 2010, the league consists of 16 teams which play each other across nine different locations in Switzerland in the summer months, from May to September

Financial details were not disclosed but Luke Porro, project sponsorship, said of the deal: “The young sport of beach soccer offers with its dynamism and it entertainment value an optimal platform for Carlsberg.”