Carling to sponsor live TV coverage of SPL

July 28, 2010

Beer brand Carling has agreed a seven-figure two-year deal to sponsor coverage of 60 games from the Scottish Football Premier League (SPL) on ESPN and Sky Sports.

The deal, shop which was brokered by agency ZenithOptimedia, will run from August 2010 until the end of the 2010/11 season.

Carling branding will appear in the opening and closing sequences of match programmes, on either side of commercial breaks, during matches as well as around online coverage of the SPL on and the Sky Sports network.

Director of sales at Molson Coors Scotland (owner of Carling), Paul Miller, said: “As a brand which is as passionate about football as the fans are, there is no better platform than the Scottish Premier League for sharing the highs and the lows of the beautiful game.”

Sky Media handles all the advertising sales for all the ESPN channels, and head of business development at Sky Media, David Shore, added: “Working on behalf of both Sky and ESPN, Sky Media are in the enviable position of being able to offer brands such as Carling a valuable presence across both channel.

“This enables Carling to really own multiplatform coverage of the SPL, and we look forward to working with them over the next two seasons.”