Caribbean Premier League Hires IMG to Deliver Inaugural Season

The Caribbean Premier League (CPL) has hired IMG, the global sports, fashion and media business, to assist in the delivery of the inaugural franchise-based tournament. 

IMG will advise on the operational and commercial execution of the tournament and be responsible for television production and media distribution.  

CPL Chief Executive Officer Damien O’Donohoe said he was delighted IMG would be involved in the tournament.

“IMG will bring with them a wealth of commercial, financial and organisational knowledge to aid the CPL team we are assembling,” he said.

“They know cricket and they know Twenty20 cricket as they have a proven track record in T20 leagues.”

“On top of that, they have worked with several cricket boards over many years and, most notably from our perspective, that includes a long-standing relationship with West Indies cricket so they know the Caribbean too.

“Having a company with their level of experience across a range of areas will help to ensure we are able to work together and build the necessary platform to produce an exciting and memorable event,” added Mr O’Donohoe.

Andrew Wildblood, Executive Vice-President of IMG, said: “It is a privilege for IMG to be involved in the development of the Caribbean Premier League.

“Our long experience of working in the region, allied to our wide ranging involvement in the sport of cricket will enable us to make a valuable contribution to the delivery of the CPL.

“The CPL is a wonderful opportunity for IMG to try to contribute to the next stage of development of cricket in the West Indies. The West Indies is one of the most important cricket regions in the world, a region that every true cricket fan cares about passionately, and one which has contributed so much to international cricket in the past with a flavour and atmosphere all of its own. IMG produced the first ever internationally distributed live coverage of international cricket in the West Indies in 1990 and we have been involved there ever since 

“That West Indies are the current World Twenty20 champions and Chris Gayle’s astonishing 175 not out in the IPL adds to the positive feel around this project and we are looking forward to being part of the CPL which will showcase the fabulous talent that the region continues to produce alongside a wealth of international stars.”

The agreement with IMG is the latest part of the organisational structure to be put in place by CPL organisers as the tournament, set to get underway on 30 July, moves ever closer.

Six top West Indies stars have already been confirmed as franchise players – Dwayne Bravo, Chris Gayle, Sunil Narine, Kieron Pollard, Darren Sammy and Marlon Samuels.

Also confirmed are the six overseas icon players – former Australia captains Adam Gilchrist and Ricky Ponting, ex-New Zealand captain Ross Taylor, Pakistan Twenty20 International captain Mohammad Hafeez, Herschelle Gibbs of South Africa and Sri Lanka spin wizard Muttiah Muralitharan.