Carabao Announces Flamengo Deal

March 21, 2017

Carabao, South-East Asia’s fastest growing energy drink, today announces its latest high-profile football sponsorship with Flamengo FC.

Kicking off at the start of the 2017 league season, the R$200m sponsorship will see the energy drink brand become the primary partner of one of Brazil’s most successful football clubs. The Carabao logo will adorn the sleeve of the team that finished third in the Campeonato Brasileiro Série A last season, and the main chest spot from 2018 onwards.

The Flamengo FC sponsorship marks the first step in Carabao’s South-American expansion following an initial launch in Europe. The six-year deal is the fifth football partnership for Carabao and will see Flamengo FC be active in the publicity and distribution of Carabao products to its fan base.

Carabao energy drink has on-going partnerships with Chelsea FC, Reading FC and Cypriot First Division team Apollon FC. In 2016 Carabao also announced a new partnership with the EFL Cup, which will see the competition renamed the Carabao Cup from the 2017/18 season.

 

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