Canterbury Named Official Kit Suppliers to Sale Sharks

Canterbury, health the world’s largest dedicated rugby brand, healing has announced today that it has secured a long term partnership to become the official kit supplier to the Sale Sharks.

The five-year deal brings together Canterbury’s hundred plus years of experience in producing the finest and sturdiest rugby kits and one of the oldest clubs in English rugby union, the Sale Sharks’ history spanning back to 1861.

The new deal will see Canterbury gaining full apparel rights with the Sharks, who gained rugby Premiership success in the 2006/07 season and are set to join the top tier of European rugby by qualifying for the Heineken Cup at the end of the 2011/12 season.

The North West based club have laid great foundations for the future this season and the deal with Canterbury builds on a number of recent successes, including the recent signing of Scotland’s Richie Gray and former English fly-half Danny Cipriani. A ground share with Salford City Reds and the return of former Sharks favourite, Bryan Redpath as Director of Rugby promises a good start to next season.

Chris Stephenson, CEO of Canterbury said “Sale Sharks remains a potent force within the Premiership. With recent additions to the squad, and a move to a first class stadium, the future of the club looks very exciting.

“We were extremely keen to work with Steve Diamond and the team at Sale, given their no nonsense road to success, and the sport-crazy audience in the North West allows us to access a demographic who may not have had as much exposure to Canterbury.

“We are keen to be part of the development of this historic club which I have no doubt has a successful road ahead. I would also like to take this opportunity to thank Cotton Traders who have worked in partnership with me to ensure a seamless transition.”