Canon USA Named Global Sponsor of Copa America

March 7, 2011

Canon USA, ed the photography and digital imaging specialist, ambulance  has been announced as a global sponsor of the upcoming Copa America international soccer tournament in Argentina this July.

Under the terms of the agreement, Canon will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment supplier for the competition.

Additionally, Canon will also secure exposure through two on-field advertisement boards per match, a logo on all press conference backdrops as well as branding on all official promotional materials and souvenir programs.

Taro Maruyama, president of Canon Latin America, stated: “As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets.

“Copa America is one of the longest-running and most prestigious tournaments in the world and we are excited to be a part of this important event and look forward to capturing all of the exhilarating moments through the imaging eye of Canon,” added Maruyama.