Canon Joins 2013 SEA Games as Official Imaging and Document Solutions Sponsor

Camera manufacturer Canon has agreed to sponsor the 27th South-East Asian Games (SEA Games), medstore which will be held in Myanmar in December.

As part of the deal Canon ‘Official Imaging and Document Solutions Sponsor’ of the SEA Games. Canon will work with organisers, fans and photographers to capture and communicate compelling moments during the historic event.

“Inspired by the SEA Games motto, which is focused on sustainability, sportsmanship and friendship, Canon wants to champion this celebration of the culture, heritage and traditions of Southeast Asia as an Official Sponsor for the 2013 SEA Games,” said Kensaku Konishi, president and chief executive of Canon Singapore.

“Beyond fostering better relationships through sports across the region, Canon also hopes to help galvanise more support from other partners and stakeholders for the host country, by raising visibility of the promise and possibilities of Myanmar in this pivotal period of social and economic development.”

The 2013 SEA Games will be hosted in Nay Pyi Taw, Yangon and Mandalay, and will feature more than 32 sports and 6,000 athletes from the host country and Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Timor Leste and Vietnam. Apart from being one of the region’s most significant events in 2013, this year’s Games will also mark its return to Myanmar, a country that last hosted the biennial multi-sporting event in 1969.

At the Canon professional service centres onsite, the company will provide behind-the-scenes support to accredited professional sports photographers covering the event. Services include technical support and advice, repair and maintenance, as well as loans of the latest Canon EOS system camera and lens equipment, to ensure that photographers can keep shooting.

In addition, Canon will provide document management support and Business Multi-Function Devices to the organizers, to ensure the smooth running of the Games.

“Canon hopes to encourage the athletes to develop to their fullest potential and, on a regional level, promote the SEA Games and encourage the development of sports in the region,” the company said in a statement.