Canadian Olympic Committee Inks Sun Media Deal

The Canadian Olympic Committee (COC) have announced Sun Media Corporation, a subsidiary of Quebecor Media, as their official national French-language media partner and its regional French and English-language media partner.

The three-year-plus agreement allows Sun Media Corporation newspapers to provide their readers with unprecedented coverage of the 2014 Winter Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio.

“Canadians look forward to the Games in Sochi and Rio and the great performances from our athletes,” said Marcel Aubut, President of the Canadian Olympic Committee. “Our objective is to deliver all the excitement of the Games to Canadians by following their favourite athletes’ every move. That’s why we’re relying on the power of Sun Media Corporation’s network. We’re confident that sports fans will be thrilled with its extensive sports coverage.”

Every day, thanks to Sun Media Corporation’s multiple publications, readers can enjoy exclusive editorial content and privileged access to athletes from around Quebec and Canada. In Quebec, our extensive coverage will be featured in Le Journal de Montreal, Le Journal de Quebec, the free urban daily 24 Heures, and our community weeklies. In the rest of Canada, readers can follow exclusive and in-depth English-language coverage in the Toronto Sun, Winnipeg Sun, Calgary Sun, Edmonton Sun, Ottawa Sun, London Free Press, 24 Hours, and our many community newspapers.

“As you can see, professional and amateur sport is prominently featured on all of Quebecor’s media platforms,” said Robert Depatie, President and CEO of Quebecor. “We are very proud of this new partnership with the Canadian Olympic Committee. I can assure you that we will be there to cover the performance of our Canadian athletes. We wish them every success at the Sochi Winter Olympics in 2014 and the Rio games in 2016.”

“We’re extremely proud to partner with the Canadian Olympic Committee for the upcoming Olympic Games,” said Mike Power, Publisher, The Toronto Sun and Vice President, Advertising, Ontario, Sun Media Corporation. “It’s a natural partnership given Sun Media Corporation’s expertise and reputation in the field of sports coverage and our readers’ avid interest in sports.”