Callaghan Announces Spain’s Women’s Beach Volley-Ball Team as Brand Endorsers
February 21, 2014
Spanish footwear brand Callaghan have announced they will sponsor Spain’s Women’s Beach Volley-Ball Team.
The team will join a campaign undertaken by Callaghan to work alongside young members of Spain’s élite sporting world, an initiative that began with the brand’s collaboration with Melani Costa, the silver-medallist in the World Swimming Championships.
Liliana Fernández Steiner from Benidorm and Elsa Baquerizo from Madrid are the Spanish champions and European silver-medallists;
Basilio García, Callaghan’s CEO, commented: “Working with Liliana and Elsa was a great experience. They perfectly convey Callaghan’s values, given that their lives are full of challenges and they travel constantly. They also like to be comfortable and to look beautiful and stylish. With these two athletes we have created a collection that is cheerful, youthful, fresh and fashionable, as well as great fun, just like them!”
Liliana and Elsa have also talked about their experience: “Working with Callaghan was fascinating for us and we had a great time. We managed to realise our idea of the ideal shoe, one that is comfortable but that also follows the latest fashions of the moment. Our creation can be used for different occasions, given that when you travel this is just kind of footwear that you need, because you can’t carry that many pairs in your suitcase.”