Calgary Flames signs deal with Rona
By Community | October 6, 2010
National Hockey League (NHL) team Calgary Flames have signed signed a three-year deal with home-improvement retailer Rona, it has been announced.
The partnership will include the renovation of community youth facilities as well as including permanent, camera-visible, Rona branding at home team games.
Rona president and CEO Robert Dutton said: “We know that having opportunities for children to experience the pleasures of childhood sports and activities provide tremendous advantages in life.”
Flames president and CEO Ken King added: “Financial investment is important, but it’s secondary to having the right kind of partner, the kind of people that share the values that we have and the kind of people that want to do good in the community.”
There are also suggestions Rona could take up the naming rights of the Flame’s home stadium the Saddledome too, but King said: “That’s probably not in the cards immediately. But anything’s possible in the long-term future.”