Cadbury Adds Celtic FC To Its Roster
By Taruka Srivastav | November 4, 2020
Celtic FC is the latest club to partner with Cadbury to benefit local community,
As part of the partnership and the collaboration with Celtic FC Foundation, Cadbury will be creating 1,967 limited edition Celtic FC Dairy Milk bars, recognising the greatest achievement of them all – the 1967 European Cup win in Lisbon, when Celtic became the first British team to win club football’s most prized trophy.
These exclusive and one of a kind bars will be available soon with all proceeds going directly to Celtic FC Foundation.
Celtic FC Foundation supported by Celtic FC, through our Football for Good Fund has already distributed over £900,000, as we continue to deliver much-needed support to those affected by the COVID-19 Pandemic.
Celtic FC Foundation’s entire focus has been redirected to alleviating the evolving complications of the crisis and so far we are delighted to report that the following has been achieved:
– More than 11,000 hot meals served to frontline NHS staff
– More than 35,000 vulnerable families and individuals supported
– Assistance provided to more than 10,500 vulnerable pensioners
– 4,000 people facing homelessness supported
– Around 1,600 primary school pupils supported
The new partnership will see Cadbury working alongside Celtic FC Foundation and will have a particular focus on supporting worthwhile causes across the 20/21 season and beyond. Celtic FC Foundation is a fundamental part of the club’s identity; recognising the local area’s most vulnerable and marginalised individuals & groups. Cadbury is proud to build its collaboration with Celtic Football Club with the Foundation at the heart and play its part in sharing knowledge and experience to help the local community where possible.
Tony Hamilton, Chief Executive of Celtic FC Foundation said: “We are very excited about the Club’s partnership with Cadbury and the positive impact it will have on the Foundation. It’s very important for us that our partners share our values around the work we’re doing in our communities and Cadbury are certainly fully supportive of our objectives in this area. We look forward to a partnership which will benefit many people in need.”
Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “We are delighted to enter this unique partnership with Celtic FC, one of the world’s truly great football clubs. We will continue to work closely with the club and support its great work in the community, starting with the creation of our limited edition bars, with all the proceeds going to some really important and worthwhile initiatives.”