Cabovisão Named Segunda Liga Title Sponsor

Cabovisão has been named the new title sponsor of Portugal’s Segunda Liga, the nation’s second-tier football league.

The telecommunications and media company will have branding at all 462 games during the season including advertising hoardings and post-match interview boards. Cabovisão will promote their new Revolution service, which combines the company’s television, phone and internet offerings.

João Zúquete, the president of Cabovisão, said: “It is a privilege to be present in the professional football market which contributes to increased visibility for our brand.”