Badminton World Federation renews partnership with Total
By Shantanu Srivastav | January 12, 2018
The Badminton World Federation (BWF) have extended their partnership with global energy group Total as official sponsor of BWF’s newly launched World Tour series.
Total will continue as the title sponsor for all BWF events such as the BWF World Championships, Sudirman Cup and the Thomas & Uber Cup Finals.
The deal was negotiated by Infront as BWF’s exclusive media and marketing partner, and will see the Total group become a partner of the new HSBC BWF World Tour and the HSBC BWF World Tour Finals until 2021.