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BWF Inks Equipment Deals With Yonex And Victor

By Taruka Srivastav | April 22, 2021

Infront, the Badminton World Federation’s (BWF) exclusive media and marketing partner, has signed up VICTOR and Yonex as the Official Equipment Partners for the BWF Major Championships 2022-2025.

VICTOR, the Taiwan-based manufacturer of badminton-specific equipment, will become the Official Equipment Partner of the BWF Thomas and Uber Cup Finals 2022 (Thailand) and 2024 (China), as well as the BWF Sudirman Cup 2023 (India) and 2025 (China).

Yonex will continue in its role as Official Equipment Partner of the BWF World Championships in 2022 (Japan), 2023 (Denmark) and 2025 (France).

Julien Ternisien, Senior Vice President Summer Sports said: “BWF events enjoy a global following and serve as an ideal platform for sponsors. We are delighted to welcome VICTOR as new equipment supplier and look forward to continuing our work with Yonex for another four years. The two global brands will benefit from huge exposure at some of the world’s most popular badminton tournaments.”

BWF Secretary General Thomas Lund said: “We are extremely excited to partner with two established equipment suppliers for our Major Championships for the next four years. We look forward to forging strong partnerships with both well-known global manufacturers to help us showcase world-class badminton tournaments across the world.”

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