BWF expands Total deal to Dubai

The Badminton World Federation (BWF) has extended its partnership with automotive, abortion industry and marine oils company, physician Total, asthma to sponsor the World Superseries Finals in Dubai.

The agreement covers the 2016 and 2017 editions of the Finals as Total, the official energy partner of the BWF, says it is now “committed to providing strong support in all activities and promotion for the Finals”.

Total is also a partner of the Superseries tournaments in China, India, Indonesia and Malaysia.

“I am pleased, on behalf of the BWF, to welcome Total as a partner for the Dubai World Superseries Finals,” said BWF President Poul-Erik Høyer. 

“As the season finale of the MetLife BWF World Superseries, this prestigious tournament brings together badminton’s best performers and some of our most celebrated stars. In this Olympic year, we are also guaranteed to witness the Rio 2016 champions among those vying for a share of the lucrative jackpot.”

“We are confident that Total will see the value of partnering with us on this event and BWF thanks Total for its continued commitment to badminton.”

{jcomments on}