BWF And HSBC Agree To World Tour Deal Extension
By Community | October 20, 2021
In the spirit of a fantastic first four years in partnership together, the Badminton World Federation (BWF) and its Principal Global Partner and title sponsor of the BWF World Tour, HSBC, can confirm they have extended their current commercial relationship by one year.
This announcement aligns with the extension of the current HSBC BWF World Tour hosting cycle until the end of 2022. It also consolidates the reputation of the HSBC BWF World Tour as one of the world’s premiere sporting circuits in a forever changing climate.
The global effects of the COVID-19 pandemic meant it was necessary for the BWF to extend its hosting contracts by one extra year. BWF would like to thank HSBC for their continued commitment to the delivery of the HSBC BWF World Tour and global promotion of badminton.
The HSBC BWF World Tour 2021 season ends with a three-tournament Asian leg in Bali, Indonesia culminating with the HSBC BWF World Tour Finals from 1-5 December 2021.
Both BWF and HSBC will then look forward to a bumper 2022 season where together we aim to elevate the electric HSBC BWF World Tour to new levels as part of the extended partnership deal.